Overview
Deviation, a forward-thinking marketing agency, approached us with an exciting challenge: to create a hoodie that would blur the line between promotional merchandise and high-end streetwear fashion. Their vision was clear—a bold, vibrant design that not only represented their brand but could also stand on its own as a premium, stylish garment.
Project Goals
- To deliver a hoodie with a clear and bright print that would not fade over time.
- To recommend and source the perfect blank hoodie that aligned with their streetwear-inspired vision.
- To ensure the entire process was seamless and collaborative, exceeding expectations in both communication and execution.
Our Approach
1. Printing Method: Direct to Film (DTF)
For this project, we utilised DTF printing, a cutting-edge technology that allowed us to achieve:
- Vivid Colours: The DTF process ensures exceptionally clear and bright prints, bringing Deviation’s design to life.
- Durability: The print is resistant to fading, ensuring longevity even after repeated washes.
2. Finding the Perfect Blank Hoodie
We worked closely with the Deviation team to recommend and source a high-quality blank hoodie that matched their vision of a streetwear-inspired aesthetic. By combining comfort, style, and print compatibility, we found the ideal garment to act as the canvas for their design.
3. Collaborative Process
Throughout the project, we prioritised clear and consistent communication. From making recommendations on printing specifications to assisting in sourcing the blank hoodie, we partnered with Deviation to ensure every detail aligned with their goals. Their feedback and input were invaluable in achieving the final result.
The Result
The final product was a premium hoodie that perfectly encapsulated Deviation’s vision. The DTF printing technique delivered a vibrant and sharp design that captured attention while maintaining durability. The hoodie’s style and quality could easily be mistaken for a high-end fashion piece, successfully blending the worlds of marketing and streetwear.
Client Feedback
Deviation was thrilled with the outcome of the project. Here’s what they had to say:
“Order review X3 – provided a great service, both in how they communicated but also in how they delivered on the needs of our order. We set out to create a hoodie for our marketing agency that could be mistaken for a fashion streetwear label, and with the help of the team (making recommendations on printing specifications and also helping us find the perfect ‘blank’), we were able to achieve this. Look forward to doing more work together moving forward!”
Looking Ahead
We are excited to continue collaborating with Deviation on future projects. Helping brands elevate their merchandise to reflect their unique identity is at the core of what we do. This project exemplifies how innovative printing techniques and thoughtful collaboration can produce results that exceed expectations.